In his article “How Junk Food Can End Obesity”, David Freedman calls for awareness on the causes of obesity and it might not be what readers expect. Freedman claims that processed foods are not entirely bad and even goes as far to say it might be better than wholesome foods for fighting obesity. He brings up many topics along the way including secrecy in fast food companies and “High-tech anti-obesity food engineering” ( Freedman,pg.530). What he means by high-tech anti-obesity food engineering is ways of tricking the consumers to eat a better diet by changing the textures and or sneaking healthier ingredients in their food. Also like stated earlier what secrecy in the fast food companies means is fast food companies,particularly   McDonald’s, adding more healthy items to the menu without making it a big commotion considering consumers don’t want to eat healthier foods. He believes that consumers see fewer calories and automatically trick their mind into thinking it’ll taste different or less satisfying.

             He is pursuing readers to realize that feeding people healthy alternatives is more difficult than many make it out to be. The McLean Deluxe is a great example of this. Freedman states that the taste was fair but that it did not get interest from the public. In the article Freedman writes “…if you want to turn off otherwise eager eaters to a dish,tell them it’s good for them” (pg.527,Freedman).He is arguing that people are stubborn and to get them to eat healthy, fast food industries have to be more quiet of what healthy changes they make.          

             Freedman believes that they will never get rid of junk food and so the next step might be just to reduce it. He brings up tobacco and alcohol which are even more lethal products which still haven’t been banned.He brings up the point about junk food how it is a fantasy that won’t become reality. Overall he is claiming that although processed foods are not bad, there are other ways to make them better by adding more things to them and by having fast food companies help out. He wants peace between fast food companies and wholesome food companies claiming each one can help the other instead of bashing each other.

             I’m of two minds about Friedman’s claim that processed foods can be better than wholesome foods.I agree that we should focus on fast food companies and getting the best out of them but on the other hand I do not fully agree with his views that processed foods are better than whole foods. Freedman’s overall theory is extremely useful because it sheds light on the difficult problem of obesity.Once we become aware of what is causing obesity we then can start fixing the problem. Freedman speaks in a stern fashion when mentioning how the wholesome foods treat fast food companies and how it is preventing any benefits to come from it. If the wholesome foods let fast food companies do their work in producing less caloric foods with the same satisfactory when eaten, I believe it can change the present and future generations drastically.

            Although, I disagree with one particular claim in where I believe that wholesome foods do have more health benefits than processed foods I still do believe we should start paying close attention to the flavour engineering for less caloric foods.The reason this is my main point of interest is because even if whole foods are healthier and beneficial it is more likely people will still eat out,concluding we should mostly focus on fast food companies. It is difficult to change something we are accustomed to because humans don’t enjoy much change and even if some did it all depends on how the majority of the public feels about it.Which that brings back the McLean Deluxe example. I know more people will still eat out because in my experience observing others and in my own personal eating habits it has revealed itself as more convenient to eat out than to eat at home and make something healthy. In his article “Don’t Blame The Eater” by David Zinczenko, Zinczenko claims that he gained much weight at the age of 15 because his parents had busy lives which resulted in frequently eating out. He makes a valid point in stating “Drive down any thoroughfare in America, and I guarantee you’ll see one of our country’s more than 13,000 McDonald’s restaurants.Now,drive back up the block and try to find someplace to buy a grapefruit”(Zinczenko,463). That is a true statement because it is evident that there are many more fast food places than whole food places.So instead of focusing much on changing the way stubborn people, who don’t want even want to change,buy food we should focus on the ingredients and nutrition in the fast food companies menus.

             People and society are more complex than people think and so in thinking that the action to improve the obesity problem is to get people to eat whole foods is, I agree just a dream. We should try our best to provide the best nutritional meals in fast food companies and to make healthy foods taste and be as satisfying as possible.Our brains are very intriguing when it comes to our view and emotions to food.In his article Freedman mentions some reasons why. He introduces us to reasons why food may taste less appetizing to us which includes fat. Fat stays on our tongue for a while making it more inviting and so when the fat is removed from the food then it rapidly vanishes and is less tasty(pg 529,Freedman).There’s other reasons why food might taste better and make  us feel more fulfilled such as texture.These examples show there are many ways to play around with the taste buds to make less caloric foods taste pleasant.This in my view, is the best way to overcome obesity.

            The fast food industry, wholesome food companies and even many regular people agree that obesity is dangerous and taking many lives far too young.  By reducing junk food, getting help from flavoring engineering companies and fast food industries changing to more healthy items then we help change the way people eat without much exterior noticeable change to the companies.People will be under control and happy with the food they are eating since it will still be convenient but not as harmful.After such change happens we can check the results then we can start again with organic whole foods and see how the process goes.This is the first step to fighting obesity.


Work Cited

Atlantic Media Company, The Atlantic , “ How Junk Food Can End Obesity” By David H. Freedman  February 19,2014

The New York Times, “Don’t Blame the Eater” By David Zinczenko, November 22, 2002