Elevator pitch. Imagine you have one minute to present yourself and your ideas to someone who can implement your solution or make a change. What would you say in that one minute elevator ride to convince this person that your ideas are worthy of attention. You have ten floors to make a compelling case. Take a few minutes to figure out how to make your proposal professional, succinct, and interesting. Then, write it down.
Introductions are very important. The link above has some great examples and explanations for writing introductions.
Much like an elevator pitch, an introduction has to make a good impression, grab your reader’s interest, and make them want to keep reading.
Take the elevator pitch you just wrote and figure out how to work it into your introduction. The elevator pitch can work as the intro, or add to your intro, to make a case for reading the rest of the essay.
Think about how you engage with media in an average day. Write for three minutes listing where you encounter the various visual forms.
1. We live in a Visual Culture
We live in a visual culture. We are saturated in images at nearly every moment of our waking lives. For this reason, it is important to develop critical thinking skills that allow us to read images. I challenge you to engage with images actively instead of passively. Take the images apart in order to understand their messages. Accept, reject, or qualify those claims.
This week, you can find an image you find interesting or provocative in some way to use for your weekly journal response.
2. Visual Media as Texts
Learning to read images, deconstruct, and engage with them will make use better readers of texts, and vice versa.
Visual materials that accompany written arguments serve several purposes. First, they appeal to the reader’s emotions. While images can be logical, they first appeal to the senses of the reader before they are analyzed more logically. In other words, their immediate impact is more on the viewer’s heart than the mind.
Pictures can also serve as visual evidence, establishing proof that something occurred or appeared in a certain way. Pictures can help clarify data with graphs and tables and can also be used to confuse or trick an audience with graphs and tables.
Pictures can add humor or satire to an argument.
Visual images can be read as text, as such we need to think critically about them. Looking closely we can discern not only what they show but also how and why.
Appeals to Emotion
Images can be used to instill an emotional response in the audience. Even implied images in text can be very emotionally powerful. A description of blood stained clothes draws certain emotions in a reader.
Lawyers know how important visuals can be. They dress their defendants in suits and ties to make them seem more credible.
Types of emotional appeals:
- appeal to pity
- appeal to fear
- appeal to self-interest
- identity prejudice
Would you persuade, speak of Interest, not Reason. – Benjamin Franklin
Seeing vs Looking
“Seeing is a physiological process involving light, the eye, and the brain” (144).
“Looking is a social process involving the mind” (144).
Seeing is denotative, literal.
Looking is connotative, figurative.
The example of book gives is of an apple. The difference is the definition of an apple versus what that apple represents or symbolizes in our society.
What do apples signify in our society?
Page 147 in our textbook has a checklist for analyzing images.
Images as Arguments
Images can be used to help us see the argument that the author is intending. They can be used to lower our skepticism, visual proof of something that happened. This is problematic nowadays with the popularity of programs such as Photoshop, where images can be changed or manipulated. Now more than ever, we have to be weary of taking images at face value. We have to critically think about images and their intended effect.
Three basic questions we can ask.
- Who produced the image?
- Who distributed the image?
- Who consumed the image?
Our textbook suggests a rule for writers. If you think that pictures will help you make the point you are arguing, include them with captions explaining their sources and relevance.
I Have a Dream Speech
The now famous speech “I have a Dream” by Dr. Martin Luther King was aided by visuals when it was delivered.
He is at the Washington Monument, speaking to hundreds of thousands, smiling and waving. Behind him is the Lincoln Memorial.
This image shows him speaking with people and some police behind him. The image you choose to use will add meaning to your text. Be careful which images you choose.
What does it say if we use his mug shot from one of the many protests he was arrested at?
Or this one.
Have you ever seen this image of Dr. King?
Or this one?
The image your choose can help your audience understand your argument.
Take a couple minutes and analyze this image.