Speech has been quite a profound method of expressing the thoughts and feelings of what a certain individual wants others, the audience to interpret through the choice of diction and tone they convey. Many great individuals give their audience it’s aspects of the three appeals including; Pathos, Logos and Ethos to entice them. A great use of rhetoric was used during Steve Jobs commencement speech at Stanford University in 2005. It gave an appeal to his background and how his past has impacted him currently and the choices he has made. He also conveys how his emotional state enforces how his ordeals made him feel in the specific moments in his life. This allows the audience to understand his feelings and logic during his predicaments. He gave his reason and logic through his choices and the thoughts he had made to help him achieve and accomplish the goals he set out. I think this helps many individuals understand how Steve Jobs a successful entrepreneur, allow to convey a speech that helped the audience understand his meaning of his life and to explain how this is going to impact his future.

Throughout the speech, Steve Jobs emphasized how he explicitly expressed his feelings towards the choices and the outcomes of those choices to allow his audience the interpretation of how he felt at that moment. This I think is greatly used during his speech to give off that potent use of pathos to show how this could relate to some of his listeners and give that understanding of connection. The choice of tone and diction help the reader, Steve Jobs to help his audience feel empathy and how his choices should affect other individual lives. A part of the text from his speech, I think was very helpful in the use of pathos when he stated, “I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK” (Stanford). This little part I think would relate how he connects to some students and how they must have felt during their studies in college. I understood this as he felt remorse for spending his parent’s money and not having an understanding of what to do. By allowing this form of pathos it connects to some students in current situations of empty guidance or in the similar issue of spending their parent’s money without the assurance of what to accomplish. Another use of his emotional appeal was when he was explaining how nothing should impede you from speaking your mind. This line gave an interpretation to how emotionally confident he was, by explaining in this manner, he gave his thought on how people should feel about themselves. As he stated “Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary” (Stanford). Thinking how this helps the audience accept that formality of helping improve their character and emotion. Connecting to his main audience the students, he voluntarily assembles how this would show how he related to them at some point in his life.

Using pathos is great a method of emphasizing how the reader is ideally brought up with the view of how this individual is showing his or her integrity to represent his views. During the speech, Steve Jobs gave how he would show his character and how it molded him to take these circumstances. He said “You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. This is what he believed to be true. From his perspective, following his intuition and believing in the role of karma gave his emphasis on his character. This alludes to his approach to his audience showing for what he had believed in and giving them the sense of humanity. This use of ethos is crucial for public speaking to help the audience give the feel of conformity to the speaker to allow the credibility of him or herself by gaining a reputation through experience. “The component of Ethos provides an understanding for the importance that a speaker’s credibility or character has in establishing persuasion” (CALLC). Steve Jobs credibility comes from his successful business Apple and his profound work that he has accomplished. This gives the sense that he is a figure to most people who are in some way awed in his work, who are trying to be big like him. I think this would impact most through the audience because of the credibility of who they are listening to. Without the understanding of who the speaker is, the audience tends to lose its attention. By just allowing anyone attempting of persuading an audience, people would question themselves giving that skepticism to their truth. I think is primarily a huge factor for any speaker to endure. Most individuals who are presenting a formal view or speech give the intro to their credibility to give the audience the reason to understand and listen to his or her perspective and beliefs. This all connects to the other main importance of logos by the view of using logic.

Using logos is this type of appeal to persuade its audience of how it is presented by and is given the information that the speaker is trying to convey in such a manner that the audience would interpret it as from their point of view or similar to his or hers to give its message across. Much of Steve Jobs speech was well addressed to inform his audience of what he explicitly is trying to express in his choices. How he presented the logos portion from his speech, I think gave his formality of how he presented himself and the school. During his speech he exclaims “I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories” (Stanford). Thinking about this as an introduction of his speech gave the motif of having the audience portray their view of his diction and how he conceptualizes his main plot of his speech. By having this logic use in the form of speaking is detrimental to let the audience catch the different ideas that are being brought up, connect to a different perspective and having the implementation affect the views of others. Steve Jobs did quite well by using logos in his speech to express his views or thoughts on the matter of his life or problems. I think in his perspective he properly addresses how he thinks of his situations good or bad, by having an outlook on how he would view and question himself during his explanations. It gives him a perspective of putting himself in the audience’s point of view from his story.

Steve Jobs commencement speech was a great example of how a speaker uses rhetoric in either persuasion or addressing a thought or issue. By using all three of the appeals, he conveys and connects to his audience by giving them the view of himself in another perspective. Using rhetoric is important for catching and intriguing the audience to continue to listen to the speaker but I think most notably is how presentable the speaker is and how well it first catches its listener’s attention. I think this is another factor of how to appeal to the audience. This speech was greatly appraised in the University of Stanford for achieving such a great impact and emphases in his speech for a graduating class to help them view an image for their future.


Annotated Bibliography

G, Kennedy. “Persuasive Power: The Importance of Ethos, Pathos and Logos.”Communication Assessment and Learning Lab (CALL) Blog, 8 Oct. 2013, comm.lab.asu.edu/persuasive-power-the-importance-of-ethos-pathos-and-logos/#.WqYo99ylzIV.

The main idea of this source was explaining how potent it is to use rhetoric to influence your audience and help them give the point of view to them. This explains how it is used and why it is used in normal conversations of individuals who practice it everyday. I used it to explain why it is important to the reader to use rhetoric in speech to help address your point. This is a credible source coming from a professor who studied on rhetoric at the University of Oxford.

Oliver, Bert. “The Importance of an Ethos.” Thought Leader, 6 Apr. 2009, thoughtleader.co.za/bertlivier/2009/04/06/the-importance-of-an-ethos/.

This source explains the importance of using ethos, a credibility use for an appeal to use for speakers to explain give them the importance of what they are addressing. By using this appeal it greatly improves how we communicate to the audience. I used this to help explain how crucial it is to implement ethos to your persuasion or simply to your speech. This is a credible source coming from an individual with the experience of using this appeal in most of his speech or persuasions of ideas.

University, Stanford. “Text of Steve Jobs’ Commencement Address (2005).” Stanford News, 12 June 2017, news.stanford.edu/2005/06/14/jobs-061505/.

This is about Steve Jobs commencement speech in the University of Stanford. This explains how his choices affected his life and how he still continues to strive for the best. I used this mainly how to explain his views and how he uses rhetoric to express and give his ideas of his life. This is a reliable source because it is coming straight from the University of Stanford and having his commencement speech straight on video.