Quick Write

Imagine the rhetorical analysis essay you are writing as a speech or YouTube video. What would stay the same? What would change?

Research for a Rhetorical Analysis

The assignment asks you to research scholarly sources to add to your analysis.

If your text is dealing with a major issue, you will want to find some scholarly research to help define, back up, and analyze the text.

For example. If your text deals with gender issues, search for gender AND media. Or gender AND ads. Or sexism and media. What else can you look up?

Find keywords related to the broader topic and bring in research to use in your analysis.

Grading Criteria

Critical thinking and clarity of thought are the first two criteria for the rhetorical analysis. Take a minute and figure out which other possible criteria we should use.

  • Critical Thinking
  • Clarity of Thought
  • Close reading of text, understand purpose, audience, and appeals
  • MLA, sources, annotations
  • Images and Title


  • Read Chapter 9, A Logician’s View: Deduction, Induction, Fallacies