Quick Write

What do you think professors mean when they say think about your audience?

 

Ethos

Ethos is about values. In rhetoric we connect ethos to character, credibility, and trustworthiness. At their core, these concepts have to do with values. We tend to believe and trust those individuals who exemplify the values we cherish, who live the sort of life that we would want to live. Ethos Handout from University of Maryland

Ethos is inferred, NOT possessed. Five strategies for persuading through character.

  1. Personal info
  2. Sources
  3. Identification with Audience
  4. Point of View
  5. Balanced Presentation

5 Ways to Persuade with Character (Ethos) | How to Craft an Argument

Audience

Audience is quite possibly the most important thing to consider when writing an argument. You need to appeal to them, understand their problems, values, and beliefs, in order to convince them of your point of view.

Who your audience is should influence how you present your argument.

Who your audience is should influence how you present yourself.

Determine what is important to your audience. What do they really care about?

Jenna Wortham “I Had a Nice Time with You Tonight. On the App”

What is her argument?

Who is her audience?

How does she build ethos?

Chapter 13 “IMHO”

Chapter 13 “IMHO”

Is digital communication good or bad or both?

 

Arguing a Solution

  1. Position. Take a clear position on an arguable topic.
  2. Reasons. Develop main reasons, keeping audience in mind.
  3. Evidence. Support all reasons with strong research.
  4. Opposition. Acknowledge the opposing argument and take it out.

Proposal

Due by Friday. What problem are you going to research? Why are you interested in this?