The reality television series The Bachelor and The Bachelorette capture the life of a bachelor or bachelorette desiring to find true love by dating twenty-five bachelorettes or bachelors. On this season of The Bachelor, Arie Luyendyk Jr., a former contestant on The Bachelorette, becomes the newest bachelor given the opportunity to find love with one out of twenty-five bachelorettes. In order to capture the attention of viewers the network ABC, who produce The Bachelor and The Bachelorette, provide a sneak-peek of the upcoming season. The trailer is titled, “The Bachelor Returns Janu-Arie 1,” which is intended to both intrigue and inform their audience of the new season.
The trailer starts off with suspenseful and intense music, as well as Arie talking about his “journey” as the bachelor while walking alone in a desert. The music changes to a positive and whimsical soundtrack to illustrate love and happiness. Then, the video captures the girls first impression of him when meeting him, while showing him on dates with some of the girls. The video captures them traveling to various places all over the world including Paris and Italy. Suddenly, the video starts playing suspenseful and intense music when the scenes change focus from their relationship with Arie to the drama and jealousy among the girls. The video displays the girls and Arie crying and being very emotional in various scenes. After reviewing the drama among the girls, the music changes to a hopeful and uplifting soundtrack when Arie announces “I’m going to tell this girl that I love her and hopefully get down on one knee and just hope I don’t regret it.” Again, the music changes to suspense and intense soundtrack. The video shows another man coming on to the set wanting to find a certain girl on the show and propose to her. The video ends with Arie stating, “I don’t know how this is going to end.”
To begin, the main purpose of the trailer is to make viewers interested in the television show and persuade them to watch it. Additionally, the network ABC wants to get high view ratings to make money from the show. The target audience is mainly attracted toward women, young adults, single viewers, teenagers, and married adults because this reality television show is focused on love, relationships, and drama. This commercial appeal to these audiences mainly by emotions of love, happiness, uncertainty, and suspense. Additionally, this trailer showcases beauty, fame, wealth, adventure, and drama to lure viewers to watch their show. Many assumptions made from this trailer indicate that their viewers enjoy watching drama and watching people find the love of their life. In general, this show might appeal to viewer’s curiosity because they will wonder: “does this show work” “who will he propose to”, and “will she say yes?”
My first time watching The Bachelor was when I was ten years old. From my perspective, I started watching the show because I was curious about how twenty-five women or men would compete for the heart of one man or woman. As a result, I became a recurrent viewer of the show because it entertained and intrigued myself for the next season with twenty-five new contestants and a new bachelor or bachelorette.
In Hannah Montana’s, “California Screamin’,” the writer Jay J. Demopoulos alludes to The Bachelor to entertain the young viewers because the character Miley Stewart is worried about her father’s love life. Notably, The Walt Disney Company owns both the network ABC and Disney Channel and is using this episode of Hannah Montana to reach out to future viewers of The Bachelor and The Bachelorette, as well as their parents. According to “The Appeal of Reality Television for Teens and Pre-Teen Audiences,” by Steven M. Dodrill, his research argues that pre-teens and teens are predisposed to learning both good or bad characteristics, beliefs, or morals, due to the actions of the people on reality television.
Furthermore, the various scenes throughout the entire season persuade the audience to watch their show. The scenes grab the audience’s attention by presenting sneak previews of the show to make their audience curious. To illustrate, the authors choose dramatic scenes of attractive girls confronting each other and getting into fights. According to, “Investigating Personality and Viewing-Motivation Correlates of Reality Television Exposure,” published by Communication Quarterly, the authors stated, “the ritualized viewing motivations were positively associated with surveillance and romantic reality programs, suggesting that the needs for entertainment and relaxation were satisfied by these particular types of reality programming,” which illustrates that once their viewers gets hooked into watching a romantic reality program, such as The Bachelor and The Bachelorette, the audience finds that they enjoy watching the show (Aubrey and et al.,). Additionally, Hill argues, “reality television can teach people about their own behaviors and identities by observing the behaviors and identities of others,” (qtd. in Aubrey and et al., 97). This proves that viewers who watch reality television use these shows to learn more about themselves. Furthermore, the trailer avoids spilling too much information about this season; although, they additionally mislead the viewers on certain detail because they want to keep the audience interested throughout the entire season and not spoil which girls make it towards the end of the show.
Most importantly, the trailer deliberately uses a specific language involving tone, style, and organization. First, the tone is illustrated by the choice of music and topics in the show. When the topic is about Arie finding love and the girls are talking positively about him, the video changes to a peaceful, whimsical, and upbeat background music. On the contrary, the video play dramatic and suspenseful music in the background when it involves drama or uncertainty. The music is significant because it impacts the viewers by appealing to their emotions. Additionally, the music and echoing of the girl’s voices or crying enhances the scenes to intrigue the viewers. Secondly, the trailer’s style impacts the viewers decision. The style of this piece reveals that it is a trailer for The Bachelor. Even though, this show produces lots of seasons and maintain the original format, the show is unique because each season has new drama, new dates, and new characters with different personalities. The trailer highlights the differences of this upcoming season to captivate their audience’s emotions, interests, and motives. They intentionally focus positively on Arie by using the girl’s first impressions of him and their comments of their relationship to reinsure that he is a credible and serious bachelor. As well as, the trailer illustrate that most of the girls’ desire to find a relationship with Arie and are serious too. Thirdly, the trailer is organized to introduce Arie to the audience, allude to the drama for this season, and avoid revealing who wins Arie’s heart-if anyone does.
Since the trailer focuses on appealing to the audience’s emotions, this questions the show’s logic and ethics. The intended audience gravitates toward the show because it appeals to love, adventure, happiness, relationships, and drama; however, the trailer lacks logic and ethics because if they appeal to the audience’s logos and ethos, it could persuade the viewers to not watch their show because it encourages the idea that one guy can date multiple girls at one time and meet the love of their life in a short amount of time. It is possible that reality television programs could give viewers a sense of false hopes because the contestants or program might have alternative motives (i.e. fame, wealth); therefore, questioning the shows credibility and authenticity.
In today’s society, this show can be compared to speed dating in a regular person’s lifestyle. According to, “Stages of Relationships: How Relationships Are Formed, Maintained, and Ended,” by The Psych 101 Series: Psychology of Love 101, they define speeding dating as, “you meet with a relatively large number of people one by one for a short time each, just long enough to gain a first impression and decide if you are interested in a potential partner.” Speeding dating is similar to The Bachelor along the lines that people are meeting each other in a short amount of time and involves other competing against others to find a potential partner. Instead, The Bachelor focuses on one man speed dating twenty-five girls during the same period of time to finding the love of his life. Consequently, this show represent a strange way of meeting the love of their life because traditional dating involve one man and one woman.
The commercial effectively lures the intended audience towards watching their show solely on the appeals to emotion; although, viewers thinking logically and ethically could easily persuade themselves to avoid watching the television show due to the lack of credibility and reliable evidence claiming it is beneficial or worthy to watch. To illustrate, many viewers of this trailer will avoid watching this show because there are many negative implications from watching this show, such as it influences negative self-body images and materialism. For instance, “Reality Bites: An Investigation of the Genre of Reality Television and Its Relationship to Viewers’ Body Image,” McClanahan and Streitmatter claim, “Dating and makeover shows are among the most likely to include women of a smaller statue (size 6 or smaller), with long hair and larger breasts,” (qtd. in Egbert and Belcher 411). This confirms that dating reality television shows, such as The Bachelor, can impact viewers idea of a realistic body. Furthermore, Gray and Streitmatter claim, “Many reality dating shows also feature scenes of attractive female contestants wearing revealing clothing that results in stares and comments from their male counterparts,” (qtd. In Egbert and Belcher 411-12). This portrays to female viewers that in order to have a successful romantic relationship they have to have a perfect hair, body, shape, and clothes. Similarly, the trailer for The Bachelor demonstrates Gray and Streitmatter claim because the trailer show clips of attractive women wearing low-cut tops or dresses, crop tops, and bathing suits. In addition, The Bachelor negatively encourages viewers to purchase expensive clothing, meals, vacations, cars, accessories, and possessions. According to “Reality TV, Materialism, and Associated Consequences: An Exploration of the Influences of Enjoyment and Social Comparison on Reality TV’s Cultivation Effects,” published by Atlantic Journal of Communication, they discovered “when reality TV viewers have a positive affective feeling- more simply, enjoyment- do those viewers suspend disbelief and increase immersion, and in turn are cultivated by materialistic values with the content.” This argues that viewers positive motivations to watch reality television increases viewers perception that valuing and wanting possessions is acceptable in everyday life. The trailer supports the idea of materialism by presenting fancy limos, cars, planes, and cruises; expensive clothes, dresses, jewelry, and suits; and extravagant trips.
Rather than questioning The Bachelor’s logics and ethics, the viewers share the value of finding the love of your life, getting married, and having a family; therefore, allowing the negative influences from the show to be overlooked or dismissed because viewers connection and feel emotionally attached to the show. The academic journal, “Reality TV, Materialism, and Associated Consequences: An Exploration of the Influences of Enjoyment and Social Comparison on Reality TV’s Cultivation Effects,” published by Atlantic Journal of Communication, their research determined that “the successful stories in reality shows provide viewers a fantasy or a real model to motivate themselves to move up toward their goals. The tragedies or unpleasant consequences in reality shows provide viewers a sense of superiority, or simply help viewers feel good about their current situation.” This argues that viewers are emotionally attached to reality shows because they influence or reassure viewers of their future or current lifestyle. Consequently, these shared values influences the intended audience to watch their show to experience the bachelor’s journey to finding love. Overall, The Bachelor reveals that viewers idolizes reality television shows for their own entertainment, enjoyment, and motives, as well as american culture is beginning to accept more untraditional way, such as speed dating, online dating, and reality television shows, to find love.
Aubrey, Jennifer Stevens. “Investigating Personality and Viewing- Motivation Correlates of Reality Television Exposure,” Communication Quarterly, vol. 60, no. 1, January-March 2012, pp. 80-102. Accessed on March 7, 2018. http://academic.csuohio.edu/kneuendorf/frames/phx/creativegeography/stevens-aubrey,olsen,fine,hauser,rhea,kaylor,yang_12.pdf
This source studies the viewer’s motivation of watching reality television shows and claims that viewers watch these types of shows for entertainment and relaxation. Additionally, their research argues viewers can learn about their own beliefs from watching reality television. In my report, I use this source to explain why viewers watch reality television programs, such as The Bachelor. This source is reliable because it is an academic journal and lists their references.
Dodrill, Steven M. “The Appeal of Reality Television for Teen and Pre-Teen Audiences.” Journal of Youth Ministry, vol. 10, no. 2, Spring 2012, pp. 104-107. Accessed March 2, 2018 on EBSCOhost, http://web.a.ebscohost.com/ehost/detail/detail?vid=0&sid=949c8f71-b995-47b3-bbcc-39d831d31307%40sessionmgr4009&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d
This source focuses on the morals and beliefs that reality television programs teach teens and pre-teens. Furthermore, this source provides their own research that show what teens and pre-teens value, which relates to reality television. In my essay, I use this source to illustrate how reality television programs reach teens and pre-teens, as well as influence their beliefs and morals. As a result, this could have a negative effect on adolescents. This source is reliable because it is a scholarly journal.
Lee, Shu-Yueh, and et al. “Reality TV, Materialism, and Associated Consequences: An Exploration of the Influences of Enjoyment and Social Comparison on Reality TV’s Cultivation Effects.” Atlantic Journal of Communication, vol. 24, no. 4, Sep-Oct 2016, pp. 228-241. Accessed on March 2, 2018, EBSCOhost, doi:10.1080/15456870.2016.1208659.
This source illustrates the negative effects from reality television, such as materialism. In addition, this source claims that viewers experience watching the show increases their risk for participating in materialism. In my argument, I use this source to prove The Bachelor’s content encourages the idea of materialism and appeals to viewers emotionally, rather than logically or ethically. This source is credible because it is a scholarly journal and includes their references.
Egbert, Nichole and James D. Belcher. “Reality Bites: An Investigation of the Genre of Reality Television and Its Relationship to Viewers’ Body Image.” Mass Communication & Society, vol. 15, no. 3, Apr. 2012, pp. 407-431. Accessed on March 2, 2018 on EBSCOhost, doi:10.1080/15205436.2011.583545.
This source studies the relationship between viewers and reality television programs on the topic of body image. This source concludes that certain genres of reality television programs have more impact on viewers than others. In my argument, I use these sources to illustrate that romantic reality television shows or dating shows have significant impact on body images for female viewers. Furthermore, this idea encouraged by The Bachelor can deter viewers from watching the show because it influences unrealistic or ideal body images. This source is credible because it is a scholar journal, gives a report on their limitations, and list their references.
“Stages of Relationships: How Relationships Are Formed, Maintained, and Ended.” The Psych 101 Series: Psychology of Love 101, Karin Sternberg, Springer Publishing Company, 1st edition, 2013. Credo Reference, https://search.credoreference.com/content/entry/sppsychology/stages_of_relationships_how_relationships_are_formed_maintained_and_ended/0?institutionId=5312. Accessed on March 10, 2018.
This source explains the different types of relationships. In this piece, it explains a current method of searching for a partner, known as speed dating. In my argument, I use this source to define speed dating, in order to compare it to The Bachelor. I assume this is a credible source because it is a current book that is listed in credo reference.
“List of Hannah Montana Episodes.” Wikipedia, March 2, 2018, https://en.wikipedia.org/wiki/List_of_Hannah_Montana_episodes#Season_4_(2010–11)
In this source, it lists the episodes of Hannah Montana and includes information about the episode. This source was used to inform the readers of the writer of this episode. I assume this is credible source because it was last updated on 9 March 2018.
“California Screamin’.” Hannah Montana, directed by Bob Koherr, Disney Channel, 25 July 2010.
In this television episode, a scene from this episode alludes to the show The Bachelorette, similar to The Bachelor. I use this source to illustrate how the network ABC and Disney Channel are related to one another because The Walt Disney Company is involved with both networks.
“About,” The Walt Disney Company, Accessed 8 March 2018, https://thewaltdisneycompany.com/about/
“The Bachelor Returns Janu-Arie 1.” Youtube, uploaded by Bachelor Nation on ABC, 11 December 2017, https://www.youtube.com/watch?v=vZJXXguLysI